Coffee chain highlights Canadian pride and unity in new campaign
Summary
– Tim Hortons launches a national ad campaign voiced by Kiefer Sutherland
– The spot celebrates Canada’s values, landscapes, and sense of belonging
– “The Canadian Dream” airs during NHL playoffs and on YouTube
Tim Hortons is spotlighting the “Canadian Dream” in its latest TV campaign, tapping actor and Toronto native Kiefer Sutherland to narrate. The commercial offers a scenic journey across Canada, touching on universal healthcare, politeness, and inclusivity while subtly contrasting the idea of the American Dream.
Sutherland’s voiceover asks why Canadians don’t flaunt their dream, instead choosing to quietly live them every day, from highways and hospitals to neighborhoods across the country. The campaign closes with the message, “The Canadian Dream lives on every corner of this land—and at Tim’s, we’re proud to fuel it,” underscored by the Tim Hortons maple leaf logo and “Always Yours” tag.
Created by GUT Toronto and featuring music by Bahamas, the ad will air throughout the NHL playoffs and is available on YouTube. Tim Hortons, Canada’s largest quick-service restaurant brand, continues to champion Canadian pride with over 5,100 locations worldwide.
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